Saturday, January 12, 2008

Welcome Haibo



Last month the organizers of the Shanghai World Expo 2010 unveiled their mascot. After an exhaustive worldwide search the winner is a little blue fellow named "Haibao" The androgynous Gumby-like character with a quiff of blue hair has started appearing in posters and billboards all around Shanghai in recent weeks.

"Haibao" means sea treasure in Mandarin Chinese. According to the authorities, Haibo was "created in the image of humanity and expresses capacity to create wonderful lives and enjoy the fruits of our work. The color blue represents the ocean , the future and technology, all defining elements of the city of Shanghai and reflecting the theme of Expo 2010 Shanghai China - "Better City, Better Life". How one can get all of that out of Haibo I'm not sure.

0 Comments:

Post a Comment

<< Home